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Creator Team WorkSpace
Unstoppable Creativity, Fyp Fyp Fyp!!!
Welcome to Medtools Creator Team Works Space.
Talks with Med.Ai
Dive into our conversations and collaborations with Med.Ai, where we explore the latest advancements, strategies, and innovations that empower our Creator Team.
About Creator Team
The Creator Team serves as the frontline force responsible for planning, producing, and distributing creative content across digital platforms. Our mission is to build an engaging digital presence that resonates with our target audience of medical students, doctors, and healthcare facilities throughout Indonesia.
We combine strategic marketing approaches with innovative content creation to enhance Medtools' brand awareness while driving meaningful engagement and conversions through carefully crafted digital funneling.

02:01

YouTube

Longlife Learner as a Doctor | MEDTOOLS OFFICIAL VIDEO

Bros and Sist, Presenting our Official Video! This video delivers a message to aspiring doctors.... Becoming a doctor comes with immense burdens and responsibilities, which is why medicine is one of the most challenging fields to pursue as a student. It is a long and demanding process, filled with moments of struggle and sacrifice—not just until you earn the title of doctor, but throughout your career, as you will be required to keep learning for a lifetime. On this journey, allow us, Me

Meet Our Team
1
Gilang Ramadhan
Team Leader
Leads the strategic direction of the Creator Team, ensuring alignment with Medtools' brand vision and marketing objectives.
2
Anggara Febrimilajianti
Team Member
Our talented content creators who handled Medtools Social Media, engaging visual and written content across all Medtools digital platforms.
3
Rian Rahdani
Team Member
Our talented creator team, who handled Design, Photo & Videography, he also Manage Digital Visualitation on E-Commerce.
4
Medtools Influencer
Last but not Least, We are Linked with our Influencer, they are Medtools.id Ambasador who help Medtools on Social Media, they made relevance content and reach their Friend Comes to Medtools.
Each team member brings unique creative skills that collectively power our digital marketing strategy and content production pipeline.
Social Media & Platforms

TikTok

medtools.id on TikTok

@medtools.id 121.2k Followers, 2.3m Likes

TikTok

Medtools.Academy on TikTok

@medtools.academy 39.7k Followers, 189.9k Likes

Instagram

MEDTOOLS.ID | Belajar Kedokteran (@medtools.id)

@medtools.id 54k Followers.

Instagram

Medtools Academy | Bimbel Kedokteran (@medtools.academy)

@medtools.academy 11k Followers.

Instagram

MEDTOOLS.ID | Toko Alat Kedokteran (@medtools.store)

@medtools.store 12k Followers.

Instagram

MEDI WORLD | 줄거리 (@hai.medi)

@hai.medi 2,3k Followers.

YouTube

MEDTOOLS ID | Prepare a Doctor

medtools.id, 11k Subscriber on Youtube

Workflow & Strategic Functions
Our Creator Team operates through a comprehensive workflow that encompasses various strategic functions:
Campaign Management
Yearly campaigns and monthly promotions to maintain consistent brand presence.
Talent Management
Coordination with live talents across social media platforms and influencer relationships.
Social Media
Content development, customer interaction, and advertising management across platforms.
Media Editing
Production of high-quality print and digital media assets that align with brand guidelines.
All activities undergo rigorous monitoring and analytics to ensure optimal performance and ROI.
Creator Team Work Flow
Our structured social media workflow ensures consistent quality and alignment with brand objectives. Each step from ideation to publication is carefully mapped out to maximize engagement while maintaining our professional medical voice.
This systematic approach allows us to maintain quality control while scaling our content production across multiple platforms simultaneously.
Strategic Roles & Objectives
Brand Awareness
Developing consistent content that reinforces Medtools' unique identity in the medical education space.
Engagement & Conversion
Implementing strategic funneling to transform casual viewers into engaged community members and customers.
Community Building
Creating relevant content that fosters loyalty and maintains an active digital community of medical professionals.
Multi-Platform Presence
Tailoring content for optimal performance across YouTube, TikTok, Instagram, and other relevant platforms.
Each strategic objective is supported by detailed KPIs and performance metrics to ensure accountability and continuous improvement.
Challenges We Navigate
Rapid Trend Evolution
Social media platforms and audience preferences constantly change, requiring our team to stay ahead of emerging trends.
Resource Optimization
Creative content management demands substantial time, effort, and appropriate tools to maintain quality standards.
Digitalitation Adaptive
The abundance of similar content in the market necessitates exceptional creativity and differentiation strategies.
Team Objectives
Strategic KPI Achievement
Meeting key performance indicators across engagement, traffic generation, and conversion metrics on all platforms.
  • Follower growth targets
  • Engagement rate benchmarks
  • Conversion optimization goals
Brand Consistency
Ensuring all content accurately reflects Medtools' identity and core values throughout the customer journey.
  • Visual identity adherence
  • Tone of voice consistency
  • Value proposition clarity
High-Quality Content Production
Creating informative, engaging content specifically tailored to our target audience of medical students and professionals.
  • Educational accuracy and clinical relevance
  • Visual appeal and professional presentation
  • Accessible language with appropriate medical terminology
Content Research SOP
Problem Identification
Identify specific issues or questions that our medical audience commonly faces.
Issue Selection
Determine which topics will provide the most value and align with current trends.
Theme Definition
Establish a clear thematic framework for the content.
Reference Gathering
Collect credible sources from Instagram (preferred) or Google to inform content creation.
Instagram helps filter for the most engaging and relevant content, while Google provides comprehensive articles with accompanying images. All sources must be verified for accuracy and credibility before proceeding to content creation.
Platform-Specific Content Guidelines
Instagram Research Process
  1. Open Instagram and use search menu
  1. Enter relevant medical keywords (e.g., "Anatomy" or "Drug dosage")
  1. Review hashtag results for high-engagement content
  1. Select accounts with relevant content, preferring multiple post formats
  1. Verify account credibility and audience alignment
Google Research Process
  1. Search for specific medical topics
  1. Select articles from reputable, accurate sources
  1. Summarize content from each paragraph
  1. Verify website credibility before proceeding
After gathering references, share links with the team for accuracy verification before proceeding to content creation.
Feed Content Creation Process
1
Reference Collection
Gather credible sources and verify information accuracy with team.
2
Design Setup
Open Canva, select 1:1 Instagram post format, and apply Medtools template.
3
Content Creation
Create title and explanatory text following brand guidelines.
4
Design Finalization
Add supporting elements like images, flat designs, Medtools stickers, and relevant hashtags.
5
Review Submission
Save design, enable editing, share link with team for review.
Short-Form Video SOP
Short-form videos (Reels, TikTok, YouTube Shorts) follow a similar conceptual process as feed content but require additional production steps:
  1. Topic selection and audience-focused research
  1. Brainstorming or competitor analysis (ATM: Observe, Replicate, Modify)
  1. Studio setup and talent preparation
  1. Video recording and file transfer
  1. Editing with Medtools visual identity (Font: BAKSO, Colors: blue 193c76, yellow edd25f)
  1. Scheduled publishing with appropriate timing between similar content
Our dubbing content features specific properties including the Medi chicken character in doctor's coat, black gloves, supporting accessories, and a white table for consistent branding. Sound effects include "Ting" for highlights, "Pop" for sub-headlines, and "Retro - Wayne Jones" background music.
Design Guidelines for Feed Content
Typography
  • Headlines: MONTSERRAT BLACK
  • Body text: MONTSERRAT NORMAL/BOLD
  • Highlights: MONTSERRAT CLASSIC
Brand Colors
  • Blue: #193c76
  • Yellow: #edd25f
  • White: #ffffff
Design Elements
  • Yellow rectangle for stable effect
  • Supporting ornaments (product images, flat designs)
  • Medtools stickers and content hashtags
  • Call-to-action closing template
Official templates are available through our shared drive link. When applying templates, adjust cropping as needed, convert real images to grayscale (0 saturation), and use blurred gray backgrounds with reduced opacity for professional appearance.
Creator Team Job Description
Content Strategy Development
Creating comprehensive content strategies spanning yearly, monthly, weekly, and daily schedules. This includes defining objectives, themes, publication schedules, target reach, achievement goals, and ongoing market research.
Cross-Platform Content Creation
Producing diverse content for TikTok, Instagram, Website, YouTube and other platforms. This encompasses visual assets, copywriting, video production, and promotional materials.
Social Media Management
Handling scheduled and real-time posting, hashtag research, comment moderation, message responses, viral content optimization, story interaction, engagement rate improvement, and audience growth.
Market Expansion
Organizing activities to attract new followers, creating quizzes, developing partnerships, and hosting free online seminars to extend Medtools' reach in the medical community.
Article Creation Guidelines
Article Categories
  • Medical World
  • Skill Lab Tips & Tricks
  • Medical Student Soft Skills
  • Public Health
Article Requirements
Each article must incorporate the 5W+1H framework (What, Where, When, Who, Why, How) and be based on factual information without plagiarism. Content should not offend individuals or groups and must maintain a minimum length of 300 words.
Article Structure
  1. Introduction (Prologue)
  1. Main content
  1. Conclusion (Epilogue)
Formatting
Titles use Times New Roman (14pt) while body text uses Arial (12pt). Language should be accessible with clear transition words between paragraphs. Always include author/source name and reference links.
Booklet Creation SOP
1
Structure Planning
Organize booklet with three main sections: opening (title), content (introduction, table of contents, main material), and closing (references).
2
Content Determination
Define the specific topic and scope of the booklet based on audience needs.
3
Content Development
Create content using Times New Roman font (12pt for body, 14pt for titles), with 1.5 line spacing. Use bold for important points and italics for scientific/foreign terms.
4
Visual Enhancement
Include relevant images where needed and ensure all content cites reliable sources.
5
Finalization
Add comprehensive reference section and perform quality check before distribution.
Modul Content Creation
Creating complementary educational content requires development of three key components:
  1. PowerPoint Presentation - Must be based on at least 5 credible references and include personal experience related to the topic, theoretical explanations, learning tips and tricks, and reference citations.
  1. Script - Contains a clear brief (purpose, topic, audience, call-to-action) and structured framework (introduction, content, closing).
  1. Photo Guidelines - HD images in appropriate aspect ratios for both presentations (4:3 or 3:4) and script visuals (16:9).
Presentation Guidelines
  • Use accessible language
  • Open Sans font (24pt for body, 48pt for headlines)
  • Interactive design themed to match content
  • One topic per slide with maximum 6 bullet points
  • Highlight important points for emphasis
Product Photography Guidelines
Our product photography follows specific background and outfit combinations to showcase Medtools products effectively:
1
White Background
Pair with pastel clothing (blue, pink, orange, green) to highlight products like stethoscopes, necklaces, and specialty items.
2
Sage Green Background
Combine with white, gray, or pink clothing for ECG products, luxury stethoscope bracelets, and other premium items.
3
Blue Background
Match with white, orange, or pink clothing for pins, ambulance models, and USG-related products.
4
Peach Background
Coordinate with white, gray, or green clothing for showcasing necklaces, measuring tools, and luxury silver items.
Doctor's coat shots are reserved for specialized products like caduceus pins, stethoscopes, and 3D heart models.
Shopee Video Content Guidelines
Our Shopee video content must adhere to specific standards to ensure high quality and effective product presentation.

Video Content Guidelines

Technical Specifications Minimum resolution: 576px Full-screen display without stretching or black bars Clean, well-organized backgrounds Clear, crisp audio with proper Indonesian language Stable footage (tripod/gimbal recommended) Always include products from our storefront (etalase) Content Requirements Comprehensive product showcase No external platform logos or watermarks Clear explanation of product functions and benefits Demonstration of product usage Optimal duration: 10-60 seconds Explanatory text overlays for key points

Ask & Feed Back
This section is dedicated to collecting your valuable questions, suggestions, and feedback. Your input helps us continuously improve our processes and content. Please feel free to share your thoughts.

Your Feed Back

Ask Anything
Live Shopee Guidelines

panduan-live.medtools.id

Panduan Live Shopee & Talent Medtools

This guide has been optimized from Medtools’ internal SOP and systematically summarized from four official Shopee documents: Shopee Live Streaming, Tips & Tricks for Shopee Live, Shopee Live Features, and Tips & Tricks to Boost Sales. To make the information more complete and legitimate, each section is supported by direct references from the relevant Shopee documents, enabling the Medtools team to learn and practice with confidence.

This guide has been optimized from Medtools’ internal SOP and systematically summarized from four official Shopee documents: Shopee Live Streaming, Tips & Tricks for Shopee Live, Shopee Live Features, and Tips & Tricks to Boost Sales. To make the information more complete and legitimate, each section is supported by direct references from the relevant Shopee documents, enabling the Medtools team to learn and practice with confidence.
Talent Management
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Video Editing
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Ai - Implementation
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Smurf Account & Clipers
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